Inflating sales for independent retailers


"Myles Salmon, and husband and wife team Mark and Sue Lawless were all working in the camping and caravanning accessories industry when they spotted a gap in the market for something new. In its first year the company did £400,000 worth of business, supported, as Myles explains, by their network of independent retailers.

“We have only ever supplied independent retailers and that is a key part of our success.” He says. “They have an exclusive brand with Kampa – something people can’t buy elsewhere on the High Street, and customers return because they want to buy more Kampa branded products. It’s a mutually sustaining relationship; we’ve supported the independents, and the independents have then bought more and supported us.”"

Read the full story online for free here.

We'd like to thank Michelle Andrews from Hooked-Up Magazine for featuring Kampa.